My Portfolio
Data Analysis & Visualization Samples
Tableau Visuals Created From Excel Data Sets
For each of these Business Statistics projects, I cleaned and analyzed raw datasets in Excel and visualized insights through Tableau. Each interactive dashboard highlights trends and performance patterns, demonstrating my ability to turn complex data into clear, actionable insights. These visuals reflect the same analytical precision and attention to detail that drive success in the PGA Tour, where understanding performance metrics and audience engagement can make all the difference.
Visual Design Samples
For my Marketing course, I co-designed a dynamic presentation on the motorsports industry, focusing on how to secure internships and succeed in the field. I led the visual design, creating clean, energetic slides that reflected the fast-paced nature of motorsports while showcasing key insights on networking, branding, and industry growth.
As the Video Content Specialist, I used Adobe Premiere Rush to bring my team’s research and visuals together into a cohesive, engaging video presentation. I organized clips, added transitions, and aligned visuals with our key findings to tell a clear and professional story. This project showcased my creativity, technical editing skills, and ability to turn collaboration into compelling visual communication.
Over the course of the semester, my team and I created a series of three presentations, all revolving around a communication issue for Brita about its sustainability initiatives. This was our final communication plan in which we pitched a campaign to diminish the internal miscommunication. While I contributed to the overall presentation, my principal focus revolved around focusing on our young families target market, redesigning their homepage website, and budget for the campaign (slides 13, 15, 16, & 18). This project showcased my research skills and creative abilities that came together to create a campaign to solve an issue.
Writing Samples
I developed a research project that advanced to the DECA National Competition, where I created a 20-page strategic business plan and delivered a 15-minute presentation. I placed second at the State Competition. My project focused on improving and enhancing the products and services at Black Rock Coffee Bar through market research and innovative strategy development.
This is an analytics report created for my statistics course. I was tasked with analyzing transaction data from 25,000 Taiwanese credit card users to identify trends in spending and payment behavior. Using Excel and statistical testing, I examined differences between genders and seasonal payment patterns. My goal for this report was to apply data-driven analysis to uncover insights that could guide marketing strategies and financial planning, skills that are highly relevant to understanding consumer behavior and engagement trends within the PGA Tour.
Campus Involvements
